How The CEO Of Checkers & Rallys Is Embracing New Technology?
Fast-food restaurant chain applies artificial intelligence to drive-thru system.
Checkers Drive-In Restaurants, the operator of Checkers & Rally’s, will implement Presto automatic voice ordering technology in its approximately 260 owned quick-service restaurants during 2022.
In 2021, Checkers & Rally’s conducted a detailed pilot program to implement Presto automatic voice ordering technology in several establishments over four months.
During that period, the retailer found that the Presto solution provided a high level of automation and accuracy, with more than 98 per cent of drive-thru orders completed with minimal intervention by restaurant employees.
Checkers also found that the Presto solution worked well with unique or rarely ordered menu items and could handle orders with different customer accents.
President & CEO of Checkers & Rally About New Technology
Checkers & Rally aims to optimize customer service and improve customer and staff relationships. By implementing Presto, Checkers & Rally will be able to free up staff for areas of the company where more staff is needed and improve customer interaction overall.
“Checkers & Rally’s pioneered the two-entry restaurant model, so our decision to once again lead the industry by launching the largest voice assistant-based solution with artificial intelligence should come as no surprise,” said Francis Allen, president and CEO of Checkers & Rally.
“We are excited about this new era in partnership with Presto, a leader in restaurant technology. As a company, we embrace technology that helps our employees make the most of their time, making their jobs easier and more enjoyable, creating a better experience for them and our guests.”
Quick-service retailers are increasingly directing their innovation efforts toward drive-thru operations. For example, Taco Bell is experimenting with a store model called “Taco Bell Defy,” which offers improved drive-thru service for customers ordering through a mobile app or third-party delivery platform.
The Taco Bell Defy has four drive-thru lanes, three designed for mobile order pickup or delivery. These three lanes complement the traditional lane and provide fast, queue-free service for customers ordering through the Taco Bell app and third-party delivery services.
The Taco Bell Defy concept also includes digital check-in screens that allow customers ordering from a cell phone to scan their order using a unique QR code and then move forward to pick up their food, which will be delivered seamlessly and contactless via a patented lift system.
Checkers Drive-In Restaurants, which operates Checkers and Rally’s, plans to take drive-thru to the next level by introducing artificial intelligence-based voice ordering in all its corporate drive-thru locations.
After a four-month trial of artificial intelligence-based voice assistants at several Checkers and Rally outlets last year, the company announced the introduction of the technology, the largest ever in the hospitality industry.
According to the company, the technology offers high levels of automation and accuracy, with more than 98 per cent of drive-through orders completed with minimal intervention by restaurant employees.
In addition, it has allowed the restaurant to handle unique and infrequent menu items and has enabled the restaurant to manage a variety of guest accents efficiently.
Checkers and Raley’s pioneered the dual drive-through restaurant model, so our decision to once again lead the industry with the most effective implementation of an artificial intelligence-based voice assistant solution comes as no surprise,” Francis Allen said in the press release.
Allen in a press release.
In addition to simplifying the guest experience, the technology will allow employees to focus on other “people-dependent areas” and “improve overall guest interaction,” the brand said.
This development comes as the hospitality industry continues to struggle with labour shortages. According to the Bureau of Labor Statistics, the sector had its highest turnover rate in November.
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